I can’t quite get my head around this. @Nintendo, one of the largest gaming companies on the planet, is ready to go to war with Apple.
The reason? Lost profits. According to the @TimesOnline, Nintendo CEO Satoru Iwata is reportedly quoted as classing Apple as Nintendo’s “enemy of the future”. The statement comes just a month after Reggie Fils-Aime president of Nintendo of America claimed that iPhone OS wasn’t a “viable profit platform for game development”.
Heh – tell that to the creators behind Doodle Jump.
The company believes that due to the introduction of products such as the iPod touch, iPhone and now the iPad, and their mass-appeal, the future of gaming won’t involve consoles. Stating the battle with Sony is a “victory already won,” Nintendo has set it’s eyes on the iPod, iPhone and iPad, in an attempt to re-gain it’s lost profits.
Nintendo is preparing to unleash the full force of its development and marketing artillery against Apple after profits tumbled at the Japanese giant for the first time in six years. Although both the Wii and DS have outsold their Sony and Microsoft counterparts, the lower technology of the Nintendo machines is starting to show. With far less processing power than either the PlayStation3 or Xbox 360, the Wii is suffering. Its sales were 21 per cent down in the year to March 31. Net profits at Nintendo, meanwhile, fell to Y228.64 billion (£1.6 billion) from Y279.09 billion.
[via @TimesOnline]
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