From Wikipedia
“The halo effect refers to a cognitive bias whereby the perception of a particular trait is influenced by the perception of the former traits in a sequence of interpretations.”
When people talk about Apple, they talk mainly about the iPod. The iPod had, and most still think, has, a halo effect surrounding it. The basic theory is, you end up buying a low end iPod at first, and on that experience alone, brings you to upgrade to a higher, more featured, model …