On January 27th 2010, Apple CEO Steve Jobs unveiled the long-awaited and long-rumored Apple Tablet. The iPad. But today, I sat down and asked myself the burning question; Just why does the Apple iPad actually exist? – and then it hit me .. (more…)
Tag: Halo effect
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The Halo Effect: Does it exist, or is it Hype?
The Halo Effect From Wikipedia
“The halo effect refers to a cognitive bias whereby the perception of a particular trait is influenced by the perception of the former traits in a sequence of interpretations.”
When people talk about Apple, they talk mainly about the iPod. The iPod had, and most still think, has, a halo effect surrounding it. The basic theory is, you end up buying a low end iPod at first, and on that experience alone, brings you to upgrade to a higher, more featured, model …