One of Apple’s earliest computers has just fetched a record-breaking price at auction, with a remarkable piece of Steve Jobs history helping tell its story.
(more…)Tag: Steve Jobs
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The ‘Antennagate’ Video We’ve Been Missing for 16 Years Has Finally Surfaced
Remember Antennagate?
Back in July 2010, Steve Jobs walked onto the stage at Apple’s Town Hall to deal with the iPhone 4 antenna controversy. Tim Cook and Bob Mansfield joined him for what turned into a lengthy Q&A with the press.
We’ve known about that Q&A for 16 years.
We just haven’t been able to watch it.
Until now.
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Remember When the iPad Was Just the iPad?
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Apple Still Believes in the Cabinetmaker
There’s a famous Steve Jobs story about a cabinetmaker who makes beautiful furniture.
When Jobs asked why the back of a chest of drawers was finished with the same care as the front — even though nobody would ever see it — the answer was simple: because you know it’s there.
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iPhone Duo’s First TV Spot Feels Classically Apple
There’s something about this iPhone Duo ad that feels… familiar.
Not because it looks exactly like an old Apple commercial. It doesn’t. The production is unmistakably modern, the product is brand new, and this is very much Apple in 2026.
But the feeling of it?
That feels a little bit like the Steve Jobs era.
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Meet John Appleseed: Apple’s Longest-Serving Imaginary Customer
Before there was an iPhone customer, an Apple Pay customer or even a Siri contact, there was John Appleseed.
For years, Apple had a rather unusual recurring character hiding in plain sight.
He wasn’t an executive. He wasn’t a designer. He wasn’t an actor hired for an advert.
He was John Appleseed.
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