{"id":108,"date":"2008-08-01T17:15:22","date_gmt":"2008-08-01T17:15:22","guid":{"rendered":"http:\/\/razorianfly.wordpress.com\/?p=390"},"modified":"2008-09-09T09:49:14","modified_gmt":"2008-09-09T08:49:14","slug":"apples-app-store-the-hobby-that-will-grow-to-be-worth-in-excess-of-12-billion-by-2009","status":"publish","type":"post","link":"https:\/\/www.arronhirst.com\/blog\/2008\/08\/01\/apples-app-store-the-hobby-that-will-grow-to-be-worth-in-excess-of-12-billion-by-2009\/","title":{"rendered":"Apple&#8217;s App Store &#8211; The &#8216;hobby&#8217; that will grow to be worth in excess of $1.2B, by 2009."},"content":{"rendered":"<figure style=\"width: 746px\" class=\"wp-caption aligncenter\"><a href=\"http:\/\/i35.tinypic.com\/1057jwz.jpg\"><\/a><figcaption class=\"wp-caption-text\">Apple&#39;s new iTunes venture is set to be worth billions by 2009.<\/figcaption><\/figure>\n<p><strong>[Edit]<\/strong> &#8211; Sorry! corrected developer&#8217;s name. It&#8217;s Eliza Block, not Ericka.<\/p>\n<p>When Apple announced in March that they were planning to release a standard method to download\/buy and install third-party applications onto the iPhone, sure, everyone could see the potential, but the App Store&#8217;s worth, as a business, was slightly overlooked &#8230;<\/p>\n<p><!--more--><\/p>\n<p><strong>From Apple&#8217;s Q&amp;A session (March 08 Event):<\/strong><\/p>\n<blockquote><p>Q: &#8220;Isn&#8217;t the fact that Apple is the sole distributor of apps likely to cause monopoly issues?&#8221;<\/p>\n<p>A: &#8220;We think this is going to be a boon for developers, there&#8217;s no other way to get an app in front of every single iPhone user.&#8221; <strong>Just to make it a little clearer &#8212; we don&#8217;t intend to make money off the app store<\/strong>; the split with the music companies is about the same. We give all the money to the content owners and the developers here, and the 30% that pays for the store, that will be great.<\/p><\/blockquote>\n<p><strong>Revenue figures<\/strong><\/p>\n<p>Recently, Apple <a href=\"http:\/\/www.macrumors.com\/2008\/07\/31\/apple-provides-iphone-developers-with-daily-download-stats\/\">released<\/a> the first sale figures to iPhone developers, of how well their applications had sold, daily. One developer, worth of a mention, is Eliza Block. She designed and published a simple application focusing on crosswords called &#8216;2 Across&#8217; [<a href=\"http:\/\/phobos.apple.com\/WebObjects\/MZStore.woa\/wa\/viewSoftware?id=285513624&amp;mt=8\">App Store<\/a>]. Priced at $5.99 (\u00c2\u00a33.49) her application flew off the shelve, and to her surprise, she found she had made US $1800 (\u00c2\u00a3912) this Wednesday, alone.<\/p>\n<p>To put this into perspective, her application was ranked 39th in the App Store. Meaning the application ranked 38th, TapeMeasure, priced at $0.99 (\u00c2\u00a30.59) [<a href=\"http:\/\/phobos.apple.com\/WebObjects\/MZStore.woa\/wa\/viewSoftware?id=286022285&amp;mt=8\">App Store<\/a>], was making roughly $300+\/day (428 x $.70) for their $0.99 application.<\/p>\n<p><strong>Apple&#8217;s Cut<\/strong><\/p>\n<p>From every application sold through the App Store, Apple takes 30%. In order to submit applications to the App Store, the developer must pay a $99 annual fee, in order to gain a &#8216;Developer License&#8217; whether the application be sold for a price, or free. This ensures Apple receives something for the hosting and credit processing of the developers application.<\/p>\n<p><strong>Developers are paid their earnings, monthly.<\/strong><\/p>\n<p>You can find out more information on how to become a developer at:<br \/>\n<a href=\"http:\/\/developer.apple.com\/\">The Apple Developer Connection<\/a><\/p>\n<p>Now, taking Block as an example, and that figure of $1800 made from 2 Across on Wednesday, Apple&#8217;s 30% would be roughly $540 (\u00c2\u00a3273). The store now has over 800+ pay-to-use applications, currently published, ranging from $0.99 to $530.00.<\/p>\n<p>It is worthy of noting that, Eliza&#8217;s application has been featured in Apple&#8217;s &#8216;Staff Favorites&#8217; section of the App Store for a <em>week<\/em> now, so these figures may be skewed.<\/p>\n<p><strong>There&#8217;s more &#8230;<\/strong><\/p>\n<p>Not only can customers buy applications through iTunes on their Mac or PC and side-load them onto their iPhone or iPod touch, but with the introduction of <a>Firmware 2.0<\/a>, users can now wirelessly buy\/download applications, by the truck-load, straight onto their devices, completely over-the-air. Considering the fact that every iPhone 3G sold, comes pre-installed with v2.0, (which also includes the App Store as default), and the recent US <a href=\"http:\/\/apple20.blogs.fortune.cnn.com\/2008\/07\/15\/iphone-3g-sold-out-in-21-states\/\">21-state sell out<\/a>, not to mention Apple claiming <a href=\"http:\/\/tech.yahoo.com\/blogs\/null\/99249\">1 Million iPhone 3G sales over the opening weekend<\/a> (The company notes that the original iPhone took 74 days to hit 1 million in sales), I&#8217;d say they have it pretty good, with the App Store.<\/p>\n<p>In short, over the opening weekend of the App Store (July 11-14th) Apple publicly reported over 10 Million application sales. On looking at these relatively new revenue figures from Apple&#8217;s new baby, I can safely say, the App Store is going to be HUGE for both Apple, and developers.<\/p>\n<p>Eliza Block is set to make 6-figures from 2 Across, if the sales continue as they are doing.<\/p>\n<p>Via: <a href=\"http:\/\/www.macrumors.com\/2008\/08\/01\/iphone-app-store-numbers-reveal-large-revenue-opportunities\/\">Mac Rumors<\/a><\/p>\n<p>R-Fly<\/p>\n<hr size=\"10\">\n<hr width=\"100%\" size=\"4\"><\/hr>\n","protected":false},"excerpt":{"rendered":"<p>[Edit] &#8211; Sorry! corrected developer&#8217;s name. It&#8217;s Eliza Block, not Ericka. When Apple announced in March that they were planning to release a standard method to download\/buy and install third-party applications onto the iPhone, sure, everyone could see the potential, but the App Store&#8217;s worth, as a business, was slightly overlooked &#8230;<\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[49,60,70,3500,4,3501,633],"class_list":["post-108","post","type-post","status-publish","format-standard","hentry","category-uncategorized","tag-49","tag-60","tag-70","tag-app-store","tag-apple","tag-iphone","tag-wealth"],"_links":{"self":[{"href":"https:\/\/www.arronhirst.com\/blog\/wp-json\/wp\/v2\/posts\/108","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.arronhirst.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.arronhirst.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.arronhirst.com\/blog\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.arronhirst.com\/blog\/wp-json\/wp\/v2\/comments?post=108"}],"version-history":[{"count":0,"href":"https:\/\/www.arronhirst.com\/blog\/wp-json\/wp\/v2\/posts\/108\/revisions"}],"wp:attachment":[{"href":"https:\/\/www.arronhirst.com\/blog\/wp-json\/wp\/v2\/media?parent=108"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.arronhirst.com\/blog\/wp-json\/wp\/v2\/categories?post=108"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.arronhirst.com\/blog\/wp-json\/wp\/v2\/tags?post=108"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}