{"id":17968,"date":"2010-05-06T13:21:58","date_gmt":"2010-05-06T12:21:58","guid":{"rendered":"http:\/\/www.razorianfly.com\/?p=17968"},"modified":"2010-05-06T20:05:34","modified_gmt":"2010-05-06T19:05:34","slug":"ustwo-announces-inkstrumental%e2%84%a2-special-event-may-20th-2010-regent-street-apple-store","status":"publish","type":"post","link":"https:\/\/www.arronhirst.com\/blog\/2010\/05\/06\/ustwo-announces-inkstrumental%e2%84%a2-special-event-may-20th-2010-regent-street-apple-store\/","title":{"rendered":"Ustwo Announces Inkstrumental Special Event. May 20th, 2010. Regent Street Apple Store. [Updated]"},"content":{"rendered":"<p>We just got a tip off from Mills (@Millsustwo) of London based design studio ustwo\u00e2\u201e\u00a2 about the studio&#8217;s scheduled special event, happening later this month. <!--more--><\/p>\n<p>Taking place at the Regent Street Apple Store and running from 7PM to 8PM, this special event is set to celebrate ustwo&#8217;s upcoming launch of their next application for both iPhone and iPod touch. <\/p>\n<p>Dubbed Inkstrumental\u00e2\u201e\u00a2, and featuring design by world known graphic artist @JonBurgerman, the app is described as &#8220;sound graffiti&#8221; and all in all has reportedly cost the studio in the region of <del datetime=\"2010-05-06T19:01:09+00:00\">\u00c2\u00a330,000<\/del> <strong>\u00c2\u00a350,000<\/strong> to both develop and prepare it for launch. <\/p>\n<p>Its probably no surprise then, that ustwo\u00e2\u201e\u00a2 are stressing &#8211; Inkstrumental\u00e2\u201e\u00a2 is considered the <em>BIG<\/em> one. The app is pretty simple really. Consisting of weird but wonderful characters, the app allows you to both create and record mixes of sounds simply by tapping on each of the characters. <\/p>\n<p>Featuring crisp animation and a simple yet fun environment, it will be interesting to see how the App Store crowd react to Inkstrumental\u00e2\u201e\u00a2.<\/p>\n<p>Checkout the video below for a sneak peek:<\/p>\n<p><center><br \/>\n<object width=\"480\" height=\"385\"><param name=\"movie\" value=\"http:\/\/www.youtube.com\/v\/D4RltnBT2lc&#038;hl=en_US&#038;fs=1&#038;\"><\/param><param name=\"allowFullScreen\" value=\"true\"><\/param><param name=\"allowscriptaccess\" value=\"always\"><\/param><embed src=\"http:\/\/www.youtube.com\/v\/D4RltnBT2lc&#038;hl=en_US&#038;fs=1&#038;\" type=\"application\/x-shockwave-flash\" allowscriptaccess=\"always\" allowfullscreen=\"true\" width=\"480\" height=\"385\"><\/embed><\/object><br \/>\n<\/center><\/p>\n<p><\/p>\n<p>See below for the media mailshot:<\/p>\n<p><a href=\"https:\/\/www.arronhirst.com\/blog\/wp-content\/uploads\/Inkstrumental_specialEvent.png\"><\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>We just got a tip off from Mills (@Millsustwo) of London based design studio ustwo\u00e2\u201e\u00a2 about the studio&#8217;s scheduled special event, happening later this month.<\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[3,174,16,17],"tags":[3500,4,2450,2451,2449,2452,2453,1910],"class_list":["post-17968","post","type-post","status-publish","format-standard","hentry","category-app-store","category-blog","category-iphone","category-ipod","tag-app-store","tag-apple","tag-crazy","tag-design-jon-burgerman","tag-inkstrumental","tag-lodon","tag-regent-street-apple-store","tag-ustwo"],"_links":{"self":[{"href":"https:\/\/www.arronhirst.com\/blog\/wp-json\/wp\/v2\/posts\/17968","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.arronhirst.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.arronhirst.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.arronhirst.com\/blog\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.arronhirst.com\/blog\/wp-json\/wp\/v2\/comments?post=17968"}],"version-history":[{"count":11,"href":"https:\/\/www.arronhirst.com\/blog\/wp-json\/wp\/v2\/posts\/17968\/revisions"}],"predecessor-version":[{"id":18058,"href":"https:\/\/www.arronhirst.com\/blog\/wp-json\/wp\/v2\/posts\/17968\/revisions\/18058"}],"wp:attachment":[{"href":"https:\/\/www.arronhirst.com\/blog\/wp-json\/wp\/v2\/media?parent=17968"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.arronhirst.com\/blog\/wp-json\/wp\/v2\/categories?post=17968"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.arronhirst.com\/blog\/wp-json\/wp\/v2\/tags?post=17968"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}