{"id":18720,"date":"2010-05-13T12:43:45","date_gmt":"2010-05-13T11:43:45","guid":{"rendered":"http:\/\/www.razorianfly.com\/?p=18720"},"modified":"2010-05-13T12:47:00","modified_gmt":"2010-05-13T11:47:00","slug":"apples-new-ipad-ad-its-crazy-powerful-its-magical","status":"publish","type":"post","link":"https:\/\/www.arronhirst.com\/blog\/2010\/05\/13\/apples-new-ipad-ad-its-crazy-powerful-its-magical\/","title":{"rendered":"Apple&#8217;s New iPad Ad: &#8220;It&#8217;s Crazy Powerful. It&#8217;s Magical.&#8221;"},"content":{"rendered":"<p>Apple&#8217;s use of the word &#8216;Magical&#8217; in its advertising campaigns is starting to get to me. While its obviously done for marketing purposes, and it&#8217;s <a href=\"http:\/\/www.geeks.co.uk\/21656-ipad-shifts-1m-in-a-month\" target=\"_blank\">working<\/a>, magical should be left to the guys over at <a href=\"http:\/\/www.themagiccircle.co.uk\/\" target=\"_blank\">The Magic Circle<\/a>. <!--more--><\/p>\n<p>Today, news network @Mashable is reporting Apple has released <a href=\"http:\/\/mashable.com\/2010\/05\/13\/ipad-commercial\/\" target=\"_blank\">a new advert<\/a> for the device, again calling it magical. <\/p>\n<p>The ad depicts the iPad being used by a wide spectrum of people both young and old, in a number of different environments and places, aimed at showing the audience it&#8217;s &#8220;crazy powerful&#8221; functionality and adaptability to a work or home environment.<\/p>\n<p><center><object width=\"540\" height=\"385\"><param name=\"movie\" value=\"http:\/\/www.youtube.com\/v\/fihOmQY-JxY&#038;color1=0x6699&#038;color2=0x54abd6&#038;hl=en_US&#038;feature=player_embedded&#038;fs=1\"><\/param><param name=\"allowFullScreen\" value=\"true\"><\/param><param name=\"allowScriptAccess\" value=\"always\"><\/param><embed src=\"http:\/\/www.youtube.com\/v\/fihOmQY-JxY&#038;color1=0x6699&#038;color2=0x54abd6&#038;hl=en_US&#038;feature=player_embedded&#038;fs=1\" type=\"application\/x-shockwave-flash\" allowfullscreen=\"true\" allowScriptAccess=\"always\" width=\"540\" height=\"385\"><\/embed><\/object><\/center><\/p>\n<p><\/p>\n<p>Don&#8217;t get me wrong, I love the iPad as much as the next guy. Heck, <a href=\"https:\/\/www.arronhirst.com\/blog\/2010\/04\/08\/yesterday-we-got-our-ipad\/\" target=\"_blank\">I own one<\/a> .. but Apple, please stop calling this device magical. <em>Okay?<\/em> The ad is also <a href=\"http:\/\/www.apple.com\/ipad\/gallery\/#ad\" target=\"_blank\">available on Apple.com<\/a>.<\/p>\n<div class=\"cbw snap_nopreview\">\n<div class=\"cbw_header\"><script src=\"http:\/\/www.crunchbase.com\/javascripts\/widget.js\" type=\"text\/javascript\"><\/script><\/p>\n<div class=\"cbw_header_text\"><a href=\"http:\/\/www.crunchbase.com\/\">CrunchBase Information<\/a><\/div>\n<\/div>\n<div class=\"cbw_content\">\n<div class=\"cbw_subheader\"><a href=\"http:\/\/www.crunchbase.com\/product\/ipad\">iPad<\/a><\/div>\n<div class=\"cbw_subcontent\"><script src=\"http:\/\/www.crunchbase.com\/cbw\/product\/ipad.js\" type=\"text\/javascript\"><\/script><\/div>\n<\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>Apple&#8217;s use of the word &#8216;Magical&#8217; in its advertising campaigns is starting to get to me. While its obviously done for marketing purposes, and it&#8217;s <a href=\"http:\/\/www.geeks.co.uk\/21656-ipad-shifts-1m-in-a-month\" target=\"_blank\">working<\/a>, magical should be left to the guys over at <a href=\"http:\/\/www.themagiccircle.co.uk\/\" target=\"_blank\">The Magic Circle<\/a>.<\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[174,2028],"tags":[2650,109,4,1543,3507,2651,27,1342,44],"class_list":["post-18720","post","type-post","status-publish","format-standard","hentry","category-blog","category-ipad","tag-advert","tag-advertising","tag-apple","tag-device","tag-ipad","tag-magical","tag-news","tag-video","tag-youtube"],"_links":{"self":[{"href":"https:\/\/www.arronhirst.com\/blog\/wp-json\/wp\/v2\/posts\/18720","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.arronhirst.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.arronhirst.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.arronhirst.com\/blog\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.arronhirst.com\/blog\/wp-json\/wp\/v2\/comments?post=18720"}],"version-history":[{"count":4,"href":"https:\/\/www.arronhirst.com\/blog\/wp-json\/wp\/v2\/posts\/18720\/revisions"}],"predecessor-version":[{"id":18725,"href":"https:\/\/www.arronhirst.com\/blog\/wp-json\/wp\/v2\/posts\/18720\/revisions\/18725"}],"wp:attachment":[{"href":"https:\/\/www.arronhirst.com\/blog\/wp-json\/wp\/v2\/media?parent=18720"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.arronhirst.com\/blog\/wp-json\/wp\/v2\/categories?post=18720"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.arronhirst.com\/blog\/wp-json\/wp\/v2\/tags?post=18720"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}