{"id":19431,"date":"2010-05-20T17:36:19","date_gmt":"2010-05-20T16:36:19","guid":{"rendered":"http:\/\/www.razorianfly.com\/?p=19431"},"modified":"2010-05-20T17:42:36","modified_gmt":"2010-05-20T16:42:36","slug":"new-apple-patent-contextual-advertisements-and-coupons-for-iphone-os","status":"publish","type":"post","link":"https:\/\/www.arronhirst.com\/blog\/2010\/05\/20\/new-apple-patent-contextual-advertisements-and-coupons-for-iphone-os\/","title":{"rendered":"New Apple Patent: Contextual Advertisements and Coupons for iPhone OS"},"content":{"rendered":"

At Apple’s special event last month, the company gave us an insight into the future of iPhone OS, announcing iPhone OS 4.0<\/a>. <\/p>\n

Alongside this announcement though, we also saw Apple enter a new market. Advertising. Apple announced iAd. A new take on the traditional advertising method seen on mobile devices today, offering an overall more interactive, immersive experience. <\/p>\n

Today, apple enthusiasts @AppleInsider are reporting that a new patent unearthed this week<\/a> shows that Apple may be reaching into mobile advertising further. <\/p>\n

The patent, entitled “System and method for providing contextual advertisements according to a dynamic pricing scheme.”, provides an insight into how Apple may provide this advertising based on the users own location or current activity. Similar to another patent<\/a> we touched on recently, this method would see the the user complete transactions or buy products with unique coupons and pricing.<\/p>\n

<\/a><\/p>\n

“Based on a dynamic pricing scheme, the advertisers may pay a variable price for an advertisement based on the likelihood of influencing user behavior,”<\/em><\/p><\/blockquote>\n

Describing an entirely new application called “Local Ad”, the app would allow users to store manage and view advertisement coupons. As well as these location based adverts being present in Local Ad, the patent application described how when connected to a Wi-Fi connection, these ads and their coupons could be seen across iPhone OS, system wide, in both native and third-party applications.<\/p>\n

Alongside the software, the patent describes the use of RFID tags which could further enhance the accuracy of these location based adverts for the end-user, with users able to scan and read barcodes directly from their iPhone using the built-in camera.<\/p>\n

<\/a><\/p>\n

“If the submitted advertisement… provides a coupon for food at a restaurant, the submitting advertiser… may include an indication that the advertisement… is directed to food sales, times of day when meals are popularly served, a GPS location of the restaurant, keywords that may relate to the restaurant in an Internet search, how weather may affect the use or non-use of the coupon in the advertisement…, etc,”<\/em><\/p><\/blockquote>\n

[via @AppleInsider]<\/p>\n

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