{"id":22979,"date":"2026-09-03T18:09:24","date_gmt":"2026-09-03T17:09:24","guid":{"rendered":"https:\/\/www.arronhirst.com\/blog\/?p=22979"},"modified":"2026-09-03T18:09:24","modified_gmt":"2026-09-03T17:09:24","slug":"appchase-is-coming-back","status":"publish","type":"post","link":"https:\/\/www.arronhirst.com\/blog\/2026\/09\/03\/appchase-is-coming-back\/","title":{"rendered":"AppChase Is Coming Back"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">There was a time when discovering a great iPhone app felt like discovering a <strong><em>secret<\/em><\/strong>.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The App Store was still finding its feet. Developers were experimenting with what an app could actually be, Apple was figuring out how to curate this strange new ecosystem, and the rest of us were spending far too much time tapping through pages of tiny icons looking for something worth downloading.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">And somewhere in the middle of all that was <strong><a href=\"https:\/\/AppChase.net\" data-type=\"link\" data-id=\"AppChase.net\">AppChase.net<\/a><\/strong>.<\/p>\n\n\n\n<!--more-->\n\n\n\n<p class=\"wp-block-paragraph\">Today, I\u2019m bringing it back.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Not as a tribute. Not as a museum piece. And certainly not because the internet needs another website full of app lists.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong><a href=\"https:\/\/AppChase.net\" data-type=\"link\" data-id=\"AppChase.net\">AppChase<\/a> is back because: I still think there\u2019s something <em>missing<\/em>.<\/strong><\/p>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Before every app had a million downloads<\/strong><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">The early App Store was a completely different place.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">There were no enormous social media campaigns behind every launch. There wasn\u2019t an app for absolutely everything. You couldn\u2019t necessarily ask an AI to recommend five alternatives before you\u2019d even finished typing the name of what you wanted.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">You found things by chance.<\/p>\n\n\n\n<figure class=\"wp-block-image aligncenter size-large\"><a href=\"https:\/\/www.arronhirst.com\/blog\/wp-content\/uploads\/App_Store_10th_anniversary_iPhone_first_gen_07102018_inline-1.jpg.large_2x-1.jpg\"><img loading=\"lazy\" decoding=\"async\" width=\"854\" height=\"1024\" src=\"https:\/\/www.arronhirst.com\/blog\/wp-content\/uploads\/App_Store_10th_anniversary_iPhone_first_gen_07102018_inline-1.jpg.large_2x-1-854x1024.jpg\" alt=\"\" class=\"wp-image-22986\" srcset=\"https:\/\/www.arronhirst.com\/blog\/wp-content\/uploads\/App_Store_10th_anniversary_iPhone_first_gen_07102018_inline-1.jpg.large_2x-1-854x1024.jpg 854w, https:\/\/www.arronhirst.com\/blog\/wp-content\/uploads\/App_Store_10th_anniversary_iPhone_first_gen_07102018_inline-1.jpg.large_2x-1-250x300.jpg 250w, https:\/\/www.arronhirst.com\/blog\/wp-content\/uploads\/App_Store_10th_anniversary_iPhone_first_gen_07102018_inline-1.jpg.large_2x-1-768x921.jpg 768w, https:\/\/www.arronhirst.com\/blog\/wp-content\/uploads\/App_Store_10th_anniversary_iPhone_first_gen_07102018_inline-1.jpg.large_2x-1.jpg 1142w\" sizes=\"auto, (max-width: 854px) 100vw, 854px\" \/><\/a><figcaption class=\"wp-element-caption\">The Early iPhone App Store &#8211; <a href=\"https:\/\/apple.com\" data-type=\"link\" data-id=\"apple.com\">Apple<\/a><\/figcaption><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">You\u2019d hear about an app on a blog. Someone would mention it on Twitter. A friend would show you something on their iPhone and you\u2019d immediately want it yourself.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">And then you\u2019d <strong>download it<\/strong>.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">That sense of discovery was a huge part of what made the early iPhone so <em>exciting<\/em>.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><a href=\"https:\/\/AppChase.net\" data-type=\"link\" data-id=\"AppChase.net\">AppChase<\/a> existed in that world.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">It wasn\u2019t simply another directory of apps. It became a place where apps could be discovered, talked about and, importantly, <strong>noticed<\/strong>.<\/p>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>AppChase had some authority<\/strong><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Looking back, that\u2019s probably the thing I remember most.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><a href=\"https:\/\/AppChase.net\" data-type=\"link\" data-id=\"AppChase.net\">AppChase<\/a> had a voice. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">If something appeared on <a href=\"https:\/\/AppChase.net\" data-type=\"link\" data-id=\"AppChase.net\">AppChase<\/a>, it meant something. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Developers wanted their apps noticed. Readers came looking for the next thing worth installing. The site sat somewhere between the App Store itself and the growing community of people who were obsessed with finding what was next.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">And that was particularly valuable in those early years.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The App Store was growing at a ridiculous pace, but finding the <em>good<\/em> stuff wasn\u2019t always easy.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><a href=\"https:\/\/AppChase.net\" data-type=\"link\" data-id=\"AppChase.net\">AppChase<\/a> helped with that.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">It was part of a wider ecosystem of independent websites that gave the App Store some personality. Before algorithms became incredibly good at predicting what we\u2019d like, there were people doing the filtering.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">People who were <strong>genuinely excited<\/strong> about apps.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">That distinction is important.<\/p>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>AppShopper and the art of watching the App Store<\/strong><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\"><a href=\"https:\/\/AppChase.net\" data-type=\"link\" data-id=\"AppChase.net\">AppChase<\/a> wasn\u2019t alone in trying to make sense of the rapidly expanding App Store.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Around the same time, <strong>Arnold Kim\u2019s AppShopper<\/strong> became one of the most useful destinations for anyone who wanted to keep track of what was happening across Apple\u2019s app ecosystem.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Where <a href=\"https:\/\/AppChase.net\" data-type=\"link\" data-id=\"AppChase.net\">AppChase<\/a> focused on discovery and editorial attention, AppShopper offered a more comprehensive, constantly changing view of the store itself. It helped people follow new releases, updates, price changes and app availability without having to repeatedly search through the App Store by hand.<\/p>\n\n\n\n<figure class=\"wp-block-image aligncenter size-full\"><a href=\"https:\/\/www.arronhirst.com\/blog\/wp-content\/uploads\/web_appshopper.webp\"><img loading=\"lazy\" decoding=\"async\" width=\"550\" height=\"473\" src=\"https:\/\/www.arronhirst.com\/blog\/wp-content\/uploads\/web_appshopper.webp\" alt=\"\" class=\"wp-image-22984\" srcset=\"https:\/\/www.arronhirst.com\/blog\/wp-content\/uploads\/web_appshopper.webp 550w, https:\/\/www.arronhirst.com\/blog\/wp-content\/uploads\/web_appshopper-300x258.webp 300w\" sizes=\"auto, (max-width: 550px) 100vw, 550px\" \/><\/a><figcaption class=\"wp-element-caption\">What AppShopper.com used to look like &#8211; <a href=\"https:\/\/www.thegraphicmac.com\/iphone-ipad-app-review-site\/#google_vignette\" data-type=\"link\" data-id=\"https:\/\/www.thegraphicmac.com\/iphone-ipad-app-review-site\/#google_vignette\">TheGraphicMac<\/a><\/figcaption><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">That was a big deal in the early days.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Apps changed frequently. Prices moved up and down. New releases could disappear beneath an ever-growing stream of launches. AppShopper gave users a way to keep watch, build wish lists and find opportunities to download something at the right moment.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">It also reflected something important about that era: app discovery was not controlled by a single feed or recommendation engine.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">People built their own systems.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">They followed sites such as AppShopper. They subscribed to updates. They read independent blogs. They shared links with friends. They paid attention to the people and services that helped separate the interesting from the ordinary.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Arnold Kim understood that the App Store was not just a storefront. It was a living catalogue, and users needed better tools for navigating it.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">AppShopper became part of the infrastructure of early App Store discovery.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><a href=\"https:\/\/AppChase.net\" data-type=\"link\" data-id=\"AppChase.net\">AppChase<\/a> occupied a slightly different place within that same world. It was less about tracking every movement and more about highlighting the apps that deserved a closer look.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Both approaches mattered.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">One helped you keep up with the store. The other helped you decide where to look next.<\/p>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>And then the App Store grew up<\/strong><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Of course, <a href=\"https:\/\/www.apple.com\/uk\/newsroom\/2018\/07\/app-store-turns-10\/\" data-type=\"link\" data-id=\"https:\/\/www.apple.com\/uk\/newsroom\/2018\/07\/app-store-turns-10\/\">everything changed<\/a>.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The App Store became enormous. Apps became businesses. Developers became companies. Discovery became an industry of its own.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The little world that <a href=\"https:\/\/AppChase.net\" data-type=\"link\" data-id=\"AppChase.net\">AppChase<\/a> originally inhabited gradually disappeared.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">And, eventually, so did <a href=\"https:\/\/AppChase.net\" data-type=\"link\" data-id=\"AppChase.net\">AppChase<\/a>.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">But I\u2019ve never really forgotten it.<\/p>\n\n\n\n<figure class=\"wp-block-image aligncenter size-full is-resized\"><a href=\"https:\/\/www.arronhirst.com\/blog\/wp-content\/uploads\/Screenshot-2026-09-03-at-18.03.25.png\"><img loading=\"lazy\" decoding=\"async\" width=\"788\" height=\"968\" src=\"https:\/\/www.arronhirst.com\/blog\/wp-content\/uploads\/Screenshot-2026-09-03-at-18.03.25.png\" alt=\"\" class=\"wp-image-22987\" style=\"aspect-ratio:0.8140566763296456;width:552px;height:auto\" srcset=\"https:\/\/www.arronhirst.com\/blog\/wp-content\/uploads\/Screenshot-2026-09-03-at-18.03.25.png 788w, https:\/\/www.arronhirst.com\/blog\/wp-content\/uploads\/Screenshot-2026-09-03-at-18.03.25-244x300.png 244w, https:\/\/www.arronhirst.com\/blog\/wp-content\/uploads\/Screenshot-2026-09-03-at-18.03.25-768x943.png 768w\" sizes=\"auto, (max-width: 788px) 100vw, 788px\" \/><\/a><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">Over the years I\u2019ve found myself looking back at those old screenshots, old posts and old app launches and thinking about just how different the internet felt.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">There was a sense that you could actually <em>be there<\/em> when something happened.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">You could find an app on a Tuesday afternoon, write about it that evening, and suddenly thousands of people were downloading it.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">That\u2019s difficult to recreate today.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">But I think it\u2019s worth trying.<\/p>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>So, here we are again<\/strong><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\"><a href=\"https:\/\/appchase.net\" data-type=\"link\" data-id=\"https:\/\/appchase.net\">AppChase.net<\/a> is back.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The idea isn\u2019t to recreate the website pixel-for-pixel or pretend it\u2019s still 2009.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Instead, I\u2019m interested in taking what made <a href=\"https:\/\/AppChase.net\" data-type=\"link\" data-id=\"AppChase.net\">AppChase<\/a> special and bringing that spirit for first place to the modern App Store.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><a href=\"https:\/\/www.arronhirst.com\/blog\/wp-content\/uploads\/Screenshot-2026-09-03-at-17.26.01-scaled.png\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"592\" src=\"https:\/\/www.arronhirst.com\/blog\/wp-content\/uploads\/Screenshot-2026-09-03-at-17.26.01-1024x592.png\" alt=\"\" class=\"wp-image-22982\" srcset=\"https:\/\/www.arronhirst.com\/blog\/wp-content\/uploads\/Screenshot-2026-09-03-at-17.26.01-1024x592.png 1024w, https:\/\/www.arronhirst.com\/blog\/wp-content\/uploads\/Screenshot-2026-09-03-at-17.26.01-300x173.png 300w, https:\/\/www.arronhirst.com\/blog\/wp-content\/uploads\/Screenshot-2026-09-03-at-17.26.01-768x444.png 768w, https:\/\/www.arronhirst.com\/blog\/wp-content\/uploads\/Screenshot-2026-09-03-at-17.26.01-1536x888.png 1536w, https:\/\/www.arronhirst.com\/blog\/wp-content\/uploads\/Screenshot-2026-09-03-at-17.26.01-2048x1184.png 2048w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/a><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">Apps are still <strong>fascinating<\/strong>.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Developers are still making wonderfully weird things.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">And there are still those moments when you stumble across something and think:<\/p>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<h2 class=\"wp-block-heading\"><strong><em>\u201cHow have I not heard about this before?\u201d<\/em><\/strong><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">That\u2019s what <a href=\"https:\/\/AppChase.net\" data-type=\"link\" data-id=\"AppChase.net\">AppChase<\/a> should be about. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Discovery.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The good stuff.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The weird stuff.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The beautifully designed stuff.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The apps that deserve a little more attention.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">And perhaps, occasionally, the apps that remind us why we fell in love with the iPhone in the first place.<\/p>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>A useful tool for sharing apps<\/strong><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">The return of <a href=\"https:\/\/AppChase.net\" data-type=\"link\" data-id=\"AppChase.net\">AppChase<\/a> isn\u2019t only about looking back at the history of app discovery.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">It\u2019s also about making it easier to share apps today.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">That\u2019s why AppChase now includes a <strong>link generator<\/strong> at:<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><a href=\"https:\/\/AppChase.net\/link-generator\">AppChase.net\/link-generator<\/a>.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">App Store links can be awkward to create, especially when you\u2019re trying to share a specific app across different platforms, write about it on a website or include it in a post without manually searching for the correct URL. The link generator provides a simple way to create a <strong>clean, shareable link for any app<\/strong>.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><a href=\"https:\/\/www.arronhirst.com\/blog\/wp-content\/uploads\/Screenshot-2026-09-03-at-17.36.46.png\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"571\" src=\"https:\/\/www.arronhirst.com\/blog\/wp-content\/uploads\/Screenshot-2026-09-03-at-17.36.46-1024x571.png\" alt=\"\" class=\"wp-image-22985\" srcset=\"https:\/\/www.arronhirst.com\/blog\/wp-content\/uploads\/Screenshot-2026-09-03-at-17.36.46-1024x571.png 1024w, https:\/\/www.arronhirst.com\/blog\/wp-content\/uploads\/Screenshot-2026-09-03-at-17.36.46-300x167.png 300w, https:\/\/www.arronhirst.com\/blog\/wp-content\/uploads\/Screenshot-2026-09-03-at-17.36.46-768x428.png 768w, https:\/\/www.arronhirst.com\/blog\/wp-content\/uploads\/Screenshot-2026-09-03-at-17.36.46-1536x857.png 1536w, https:\/\/www.arronhirst.com\/blog\/wp-content\/uploads\/Screenshot-2026-09-03-at-17.36.46.png 1778w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/a><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">It\u2019s a small tool, but it fits naturally with what <a href=\"https:\/\/AppChase.net\" data-type=\"link\" data-id=\"AppChase.net\">AppChase<\/a> has always been about.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Discovery only becomes useful when it can be passed along.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">A great app might begin with one person finding it, but its story continues when that person can easily send it to a friend, include it in an article or share it with a wider audience. The link generator is designed to make that part of the process a little easier.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">In the early days of the App Store, sharing an app often meant copying a link, sending an email or telling someone exactly what to search for. Today, there are more ways to publish and communicate, but the basic need is the same: people need a straightforward way to point others towards something worth trying.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">That\u2019s what the <a href=\"https:\/\/appchase.net\/link-generator\/\" data-type=\"link\" data-id=\"https:\/\/appchase.net\/link-generator\/\">AppChase link generator<\/a>* is for.<\/p>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>A little bit of history, with a future attached<\/strong><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Bringing <a href=\"https:\/\/appchase.net\" data-type=\"link\" data-id=\"appchase.net\">AppChase<\/a> back is also part of something slightly bigger for me.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">I\u2019ve spent a lot of time recently digging through the history of the old <strong>RazorianFly<\/strong> days, restoring old posts, finding forgotten stories and generally wandering around the early Apple web again.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">And it\u2019s been surprisingly nice.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Not just because of the nostalgia, but because it reminded me that independent websites once had a real place in the technology ecosystem.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">You didn\u2019t need to be a giant publication.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">You didn\u2019t need a newsroom of 50 people.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">You could have a website, an opinion, a Mac, an iPhone and an unreasonable amount of enthusiasm.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Sometimes that was enough.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><a href=\"https:\/\/appchase.net\" data-type=\"link\" data-id=\"appchase.net\">AppChase<\/a> came from that era.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">And now, after all these years, it\u2019s getting another go.<\/p>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Welcome back to AppChase.net.<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><a href=\"https:\/\/appchase.net\" data-type=\"link\" data-id=\"appchase.net\">What app will you find next?<\/a> &#x1f680;<\/p>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<p class=\"has-small-font-size wp-block-paragraph\">* <a href=\"https:\/\/AppChase.net\" data-type=\"link\" data-id=\"AppChase.net\">AppChase.net <\/a>takes full advantage of the iTunes Affiliate Program and therefore I may make a small kick-back commission from the  purchase of apps downloaded using the App Store links provided. <\/p>\n\n\n\n<p class=\"has-small-font-size wp-block-paragraph\">AppChase is not affiliated with <a href=\"https:\/\/apple.com\" data-type=\"link\" data-id=\"apple.com\">Apple Inc<\/a>.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n","protected":false},"excerpt":{"rendered":"<p>There was a time when discovering a great iPhone app felt like discovering a secret. The App Store was still finding its feet. Developers were experimenting with what an app could actually be, Apple was figuring out how to curate this strange new ecosystem, and the rest of us were spending far too much time [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[3,2786,174],"tags":[3500,3555,4,1216,3556,3501,670],"class_list":["post-22979","post","type-post","status-publish","format-standard","hentry","category-app-store","category-apple-blog","category-blog","tag-app-store","tag-appchase","tag-apple","tag-apps","tag-discovery","tag-iphone","tag-search"],"_links":{"self":[{"href":"https:\/\/www.arronhirst.com\/blog\/wp-json\/wp\/v2\/posts\/22979","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.arronhirst.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.arronhirst.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.arronhirst.com\/blog\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.arronhirst.com\/blog\/wp-json\/wp\/v2\/comments?post=22979"}],"version-history":[{"count":1,"href":"https:\/\/www.arronhirst.com\/blog\/wp-json\/wp\/v2\/posts\/22979\/revisions"}],"predecessor-version":[{"id":22988,"href":"https:\/\/www.arronhirst.com\/blog\/wp-json\/wp\/v2\/posts\/22979\/revisions\/22988"}],"wp:attachment":[{"href":"https:\/\/www.arronhirst.com\/blog\/wp-json\/wp\/v2\/media?parent=22979"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.arronhirst.com\/blog\/wp-json\/wp\/v2\/categories?post=22979"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.arronhirst.com\/blog\/wp-json\/wp\/v2\/tags?post=22979"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}