{"id":23355,"date":"2026-09-10T19:23:11","date_gmt":"2026-09-10T18:23:11","guid":{"rendered":"https:\/\/www.arronhirst.com\/blog\/?p=23355"},"modified":"2026-09-10T20:33:31","modified_gmt":"2026-09-10T19:33:31","slug":"iphone-duos-first-tv-spot-feels-classically-apple","status":"publish","type":"post","link":"https:\/\/www.arronhirst.com\/blog\/2026\/09\/10\/iphone-duos-first-tv-spot-feels-classically-apple\/","title":{"rendered":"iPhone Duo\u2019s First TV Spot Feels Classically Apple"},"content":{"rendered":"\n

There\u2019s something about this iPhone Duo ad<\/a> that feels\u2026 familiar.<\/p>\n\n\n\n

Not because it looks exactly like an old Apple commercial. It doesn\u2019t. The production is unmistakably modern, the product is brand new, and this is very much Apple in 2026.<\/p>\n\n\n\n

But the feeling of it?<\/p>\n\n\n\n

That feels a little bit like the Steve Jobs era.<\/p>\n\n\n\n\n\n\n\n

Apple has always been at its best when it can take something complicated and make it feel incredibly simple. And that\u2019s exactly what this ad does with iPhone Duo<\/a>.<\/p>\n\n\n\n

\"\"
@noahhermanyt<\/a><\/figcaption><\/figure>\n\n\n\n

There\u2019s no huge technical lecture. No endless list of specifications. No attempt to convince you that you need to understand how every part of the hinge, display or internal hardware works.<\/p>\n\n\n\n

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Instead, Apple shows you the thing<\/strong><\/h2>\n\n\n\n

It folds.<\/p>\n\n\n\n

It opens.<\/p>\n\n\n\n

And suddenly the iPhone becomes something considerably bigger.<\/p>\n\n\n\n

That simplicity is what reminds me of old Apple advertising. But there\u2019s also something about the visual style here that takes me back to the old iPod touch ads.<\/p>\n\n\n\n

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