{"id":23603,"date":"2026-09-14T20:46:08","date_gmt":"2026-09-14T19:46:08","guid":{"rendered":"https:\/\/www.arronhirst.com\/blog\/?p=23603"},"modified":"2026-09-15T18:01:44","modified_gmt":"2026-09-15T17:01:44","slug":"the-song-behind-apples-iphone-duo-reveal-has-a-brilliant-story-of-its-own","status":"publish","type":"post","link":"https:\/\/www.arronhirst.com\/blog\/2026\/09\/14\/the-song-behind-apples-iphone-duo-reveal-has-a-brilliant-story-of-its-own\/","title":{"rendered":"The Song Behind Apple\u2019s iPhone Duo Reveal Has a Brilliant Story of Its Own"},"content":{"rendered":"\n

There\u2019s something wonderfully full-circle about the song Apple chose for the iPhone Duo<\/a> reveal<\/a>.<\/p>\n\n\n\n\n\n\n\n

If you watched Apple\u2019s introduction of its first foldable iPhone<\/a>, you may have noticed \u201cThreads\u201d by ear<\/a><\/strong> soundtracking the reveal.<\/p>\n\n\n\n

\"\"
Apple<\/a><\/figcaption><\/figure>\n\n\n\n

It\u2019s an atmospheric little track that fits the whole thing surprisingly well \u2014 but the story behind the band makes the choice even better<\/em>.<\/p>\n\n\n\n

ear\u2019s first single, \u201cnerve,\u201d was actually recorded on an iPhone<\/a>.<\/strong><\/p>\n\n\n\n

\n\n\n\n

<\/p>\n\n\n\n

Yep. An iPhone.<\/h2>\n\n\n\n

At the time, it was simply a young band making music with whatever they had to hand. <\/p>\n\n\n\n

Two years later, that same idea has come full circle in a pretty spectacular way: <\/strong><\/p>\n\n\n\n

ear has gone from recording its first song on an iPhone<\/a> in a college library, to having its music featured in an Apple advertisement introducing one of the company\u2019s biggest new products in years<\/a>.<\/p>\n\n\n\n

\"\"<\/figure>\n\n\n\n

That\u2019s quite the journey.<\/p>\n\n\n\n

Apple\u2019s iPhone Duo reveal<\/a> uses \u201cThreads\u201d<\/strong> as part of the soundtrack to the introduction, alongside other tracks including: \u201cRodeo\u201d by ill peach<\/a> and \u201cTaxi\u201d by Michigander<\/a>. <\/p>\n\n\n\n

And there\u2019s something particularly satisfying about ear\u2019s story sitting underneath all of this.<\/p>\n\n\n\n

The first chapter was an iPhone being used simply as a tool to make music.<\/em><\/strong><\/p>\n\n\n\n

The next chapter is that music being used by Apple to sell an iPhone.<\/a><\/em><\/strong><\/p>\n\n\n\n

<\/p>\n\n\n\n

\n\n\n\n

From a college library to an Apple product launch<\/h2>\n\n\n\n

Not bad for two years.<\/strong><\/p>\n\n\n\n

It\u2019s also a neat reminder that the iPhone has become much more than a phone. It\u2019s a camera<\/a>, recording studio<\/a>, editing suite, notebook, publishing platform<\/a> and, increasingly, the thing people use to make the stuff that ends up in front of millions of other people.<\/a><\/p>\n\n\n\n

ear\u2019s<\/a> story is a particularly nice example of that.<\/p>\n\n\n\n

\n\n\n\n

Recorded on an iPhone. Featured in an Apple ad.<\/strong><\/p>\n\n\n\n

Full circle, from a band you probably hadn\u2019t even heard of<\/em> \u2014 until last week.<\/p>\n\n\n\n

<\/p>\n","protected":false},"excerpt":{"rendered":"

There\u2019s something wonderfully full-circle about the song Apple chose for the iPhone Duo reveal.<\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[2786,174,16],"tags":[4,1174,3730,3595,3733,1249,3501,3581,427,3596,3731,3734,3732,1447,1307],"class_list":["post-23603","post","type-post","status-publish","format-standard","hentry","category-apple-blog","category-blog","category-iphone","tag-apple","tag-band","tag-ear","tag-foldable","tag-intro","tag-introduction","tag-iphone","tag-iphone-duo","tag-music","tag-reveal","tag-song","tag-soundtrack","tag-threads","tag-track","tag-trailer"],"_links":{"self":[{"href":"https:\/\/www.arronhirst.com\/blog\/wp-json\/wp\/v2\/posts\/23603","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.arronhirst.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.arronhirst.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.arronhirst.com\/blog\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.arronhirst.com\/blog\/wp-json\/wp\/v2\/comments?post=23603"}],"version-history":[{"count":15,"href":"https:\/\/www.arronhirst.com\/blog\/wp-json\/wp\/v2\/posts\/23603\/revisions"}],"predecessor-version":[{"id":23657,"href":"https:\/\/www.arronhirst.com\/blog\/wp-json\/wp\/v2\/posts\/23603\/revisions\/23657"}],"wp:attachment":[{"href":"https:\/\/www.arronhirst.com\/blog\/wp-json\/wp\/v2\/media?parent=23603"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.arronhirst.com\/blog\/wp-json\/wp\/v2\/categories?post=23603"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.arronhirst.com\/blog\/wp-json\/wp\/v2\/tags?post=23603"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}