{"id":23628,"date":"2026-09-15T15:14:09","date_gmt":"2026-09-15T14:14:09","guid":{"rendered":"https:\/\/www.arronhirst.com\/blog\/?p=23628"},"modified":"2026-09-15T21:52:28","modified_gmt":"2026-09-15T20:52:28","slug":"john-ternus-just-pulled-an-iphone-duo-out-of-his-pocket-at-the-emmys","status":"publish","type":"post","link":"https:\/\/www.arronhirst.com\/blog\/2026\/09\/15\/john-ternus-just-pulled-an-iphone-duo-out-of-his-pocket-at-the-emmys\/","title":{"rendered":"John Ternus Just Pulled an iPhone Duo Out of His Pocket at the Emmys"},"content":{"rendered":"\n

John Ternus<\/a> has only been Apple CEO for a couple of weeks<\/a>, and apparently he\u2019s already figured out one of the most important parts of the job: always<\/em> have the new iPhone on you<\/a>.<\/strong><\/p>\n\n\n\n\n\n\n\n

While attending the 2026 Emmy Awards in Los Angeles, Ternus was filmed showing off the iPhone Duo<\/a> \u2014 Apple\u2019s first foldable iPhone \u2014 to reporters stood around him.<\/p>\n\n\n\n

And yes, he literally pulled it out of the pocket of his tuxedo jacket.<\/p>\n\n\n\n

The moment<\/a> was caught by Deadline<\/em>, with Ternus opening up the still-unreleased iPhone and giving people at the Emmys a look at Apple\u2019s newest piece of hardware.<\/p>\n\n\n\n

\n\n\n\n

The ultimate product demo<\/h2>\n\n\n\n

There\u2019s something wonderfully casual about the whole thing.<\/p>\n\n\n\n

This isn\u2019t a carefully lit Apple keynote stage. There\u2019s no giant screen behind him, no dramatic voiceover and no perfectly choreographed camera move.<\/p>\n\n\n\n

\"\"
Deadline via iMathTechs<\/a><\/figcaption><\/figure>\n\n\n\n

It\u2019s just Ternus, dressed for the Emmys, surrounded by people and reporters \u2014 and suddenly there\u2019s an iPhone Duo in his hands<\/a>.<\/p>\n\n\n\n

That makes the image particularly fun because the Duo is still weeks away from actually being available to customers<\/a>. Apple says pre-orders begin October 16<\/strong>, with the phone arriving in stores on October 23<\/strong>. <\/p>\n\n\n\n

So for now, seeing one in the wild still has a little bit of \u201cwait, is that actually one?\u201d<\/em> energy.<\/p>\n\n\n\n

\n\n\n\n

And that crease\u2026<\/h2>\n\n\n\n

The other thing that immediately catches the eye is just how difficult the crease is to pick out in the video.<\/p>\n\n\n\n

Apple has made a big deal about the Duo\u2019s inner display, using a precision hinge and a special nano-texture finish designed to minimise glare and make the crease less noticeable.<\/a> <\/p>\n\n\n\n

From this particular angle, it certainly seems to be doing its job.<\/p>\n\n\n\n

The display isn\u2019t completely disappearing into the background \u2014 the lighting is doing some weird things here<\/a> \u2014 but the actual fold line is remarkably difficult<\/em> to spot<\/a>.<\/p>\n\n\n\n

And that\u2019s probably the most interesting part of this little Emmy cameo.<\/p>\n\n\n\n

We\u2019ve spent months talking about the idea of Apple\u2019s first foldable iPhone<\/a>. Now we\u2019re starting to see it actually being used by Apple executives in the real world.<\/p>\n\n\n\n

\n\n\n\n

Ternus has a new favourite party trick<\/h2>\n\n\n\n

There is also something fitting about this being one of Ternus\u2019s first big public appearances outside Apple Park.<\/p>\n\n\n\n

He has spent his career on the hardware side of Apple, and now he\u2019s CEO<\/a>. His first major product launch was the company\u2019s biggest iPhone redesign in years<\/em><\/a>.<\/p>\n\n\n\n

And rather than keeping the Duo locked away in a glass case, he\u2019s apparently quite happy to pull one out and show people.<\/p>\n\n\n\n

\n\n\n\n

The iPhone Duo isn\u2019t even in stores yet<\/a>, and John Ternus is already using it as a conversation starter<\/em> at the Emmys.<\/strong><\/p>\n\n\n\n

Honestly, that\u2019s a pretty good way to introduce Apple\u2019s flagship new iPhone.<\/p>\n","protected":false},"excerpt":{"rendered":"

John Ternus has only been Apple CEO for a couple of weeks, and apparently he\u2019s already figured out one of the most important parts of the job: always have the new iPhone on you.<\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[2786,174,16],"tags":[3742,3745,3741,876,3538,3581,3208,3746,3714,3743,3744,3747],"class_list":["post-23628","post","type-post","status-publish","format-standard","hentry","category-apple-blog","category-blog","category-iphone","tag-appearance","tag-apple-hardware","tag-emmys","tag-first-look","tag-foldable-iphone","tag-iphone-duo","tag-press","tag-product-demo","tag-public","tag-red-carpet","tag-reporters","tag-ternus"],"_links":{"self":[{"href":"https:\/\/www.arronhirst.com\/blog\/wp-json\/wp\/v2\/posts\/23628","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.arronhirst.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.arronhirst.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.arronhirst.com\/blog\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.arronhirst.com\/blog\/wp-json\/wp\/v2\/comments?post=23628"}],"version-history":[{"count":8,"href":"https:\/\/www.arronhirst.com\/blog\/wp-json\/wp\/v2\/posts\/23628\/revisions"}],"predecessor-version":[{"id":23673,"href":"https:\/\/www.arronhirst.com\/blog\/wp-json\/wp\/v2\/posts\/23628\/revisions\/23673"}],"wp:attachment":[{"href":"https:\/\/www.arronhirst.com\/blog\/wp-json\/wp\/v2\/media?parent=23628"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.arronhirst.com\/blog\/wp-json\/wp\/v2\/categories?post=23628"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.arronhirst.com\/blog\/wp-json\/wp\/v2\/tags?post=23628"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}