{"id":23795,"date":"2026-10-08T18:55:41","date_gmt":"2026-10-08T17:55:41","guid":{"rendered":"https:\/\/www.arronhirst.com\/blog\/?p=23795"},"modified":"2026-10-08T18:55:41","modified_gmt":"2026-10-08T17:55:41","slug":"welcome-home-apple-has-something-new-planned-for-october-13","status":"publish","type":"post","link":"https:\/\/www.arronhirst.com\/blog\/2026\/10\/08\/welcome-home-apple-has-something-new-planned-for-october-13\/","title":{"rendered":"Welcome Home: Apple has something new planned for October 13"},"content":{"rendered":"\n<p class=\"p3 wp-block-paragraph\">Apple has another date circled on the calendar.<\/p>\n\n\n\n<p class=\"p3 wp-block-paragraph\"><a href=\"https:\/\/x.com\/gregjoz\/status\/2108226096407994858?s=46\" target=\"_blank\" rel=\"noreferrer noopener\">Greg Joswiak has just teased<\/a> an <strong>October 13<\/strong> launch with two very Apple words:<\/p>\n\n\n\n<p class=\"p4 wp-block-paragraph\"><strong>\u201cWelcome home.\u201d<\/strong><\/p>\n\n\n\n<!--more-->\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<p class=\"p3 wp-block-paragraph\">And, well, that narrows things down rather nicely.<\/p>\n\n\n\n<p class=\"p3 wp-block-paragraph\">After months of rumours surrounding Apple\u2019s next big push into the smart home, it looks like we\u2019re finally about to see what the company has been working on.<\/p>\n\n\n\n<figure class=\"wp-block-image aligncenter size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"690\" src=\"https:\/\/www.arronhirst.com\/blog\/wp-content\/uploads\/img_1310-1024x690.jpeg\" alt=\"\" class=\"wp-image-23794\" srcset=\"https:\/\/www.arronhirst.com\/blog\/wp-content\/uploads\/img_1310-1024x690.jpeg 1024w, https:\/\/www.arronhirst.com\/blog\/wp-content\/uploads\/img_1310-300x202.jpeg 300w, https:\/\/www.arronhirst.com\/blog\/wp-content\/uploads\/img_1310-768x517.jpeg 768w, https:\/\/www.arronhirst.com\/blog\/wp-content\/uploads\/img_1310.jpeg 1260w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p class=\"p3 wp-block-paragraph\">Apple is expected to introduce an entirely new home hub \u2014 reportedly a roughly six-inch display designed to live permanently in the home \u2014 alongside updated versions of the HomePod mini and Apple TV. (<a href=\"https:\/\/www.macrumors.com\/2026\/10\/08\/new-apple-product-still-expected-october-13\/?utm_source=chatgpt.com\">MacRumors<\/a>)<\/p>\n\n\n\n<p class=\"p3 wp-block-paragraph\">But the interesting bit may actually be what sits around those products.<\/p>\n\n\n\n<p class=\"p3 wp-block-paragraph\">Recent reports have pointed towards a new generation of Apple Home accessories, with Apple working alongside partners including LG on products such as smart locks, doorbells, thermostats and cameras. (<a href=\"https:\/\/www.theverge.com\/news\/1006238\/apple-lg-homekit-rumor-fcc?utm_source=chatgpt.com\">The Verge<\/a>)<\/p>\n\n\n\n<p class=\"p3 wp-block-paragraph\">In other words, Apple may finally be ready to turn <strong><a href=\"https:\/\/apps.arronhirst.com\/?app=1110145103\" target=\"_blank\" rel=\"noreferrer noopener\">Apple Home<\/a><\/strong> into something considerably bigger than an app sitting on your iPhone.<\/p>\n\n\n\n<p class=\"p3 wp-block-paragraph\">And the timing is rather fascinating.<\/p>\n\n\n\n<p class=\"p3 wp-block-paragraph\">John Ternus has <a href=\"https:\/\/www.arronhirst.com\/blog\/?s=Ternus\" target=\"_blank\" rel=\"noreferrer noopener\">only just taken over as Apple\u2019s CEO<\/a>. The <a href=\"https:\/\/www.arronhirst.com\/blog\/2026\/09\/10\/iphone-18-pro-and-pro-max-are-here-and-apple-has-gone-all-in-on-the-camera\/\" target=\"_blank\" rel=\"noreferrer noopener\">iPhone 18 family<\/a> and iPhone Duo have already taken their turn in the spotlight. Now Apple appears ready to start building out another part of the ecosystem \u2014 one that has been conspicuously quiet for years.<\/p>\n\n\n\n<p class=\"p3 wp-block-paragraph\">The teaser itself is suitably cryptic. A stitched Apple logo, a date, and the words:<\/p>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Welcome home.<\/strong><\/h2>\n\n\n\n<p class=\"p3 wp-block-paragraph\">No product names. No clever tagline explaining everything. Just enough to get the speculation machine running.<\/p>\n\n\n\n<p class=\"p3 wp-block-paragraph\">And with the event landing only ten days before iPhone Duo reaches customers, Apple clearly isn\u2019t finished with its 2026 product story yet.<\/p>\n\n\n\n<p class=\"p3 wp-block-paragraph\">October 13 could be the beginning of a very different Apple Home.<\/p>\n\n\n\n<p class=\"p1 wp-block-paragraph\"><strong>Welcome home, indeed.<\/strong><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Apple has another date circled on the calendar. Greg Joswiak has just teased an October 13 launch with two very Apple words: \u201cWelcome home.\u201d<\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[2786,174,3845],"tags":[3010,3846,3843,3850,3844,3691,3842,3848,3375,3501,3537,3847,3849,1909,606],"class_list":["post-23795","post","type-post","status-publish","format-standard","hentry","category-apple-blog","category-blog","category-home","tag-accessories","tag-apple-home","tag-doorbell","tag-doorbells","tag-greg-joswiak","tag-home","tag-home-app","tag-home-hub","tag-ios","tag-iphone","tag-john-ternus","tag-smart-home","tag-smart-locks","tag-teaser","tag-twitter"],"_links":{"self":[{"href":"https:\/\/www.arronhirst.com\/blog\/wp-json\/wp\/v2\/posts\/23795","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.arronhirst.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.arronhirst.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.arronhirst.com\/blog\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.arronhirst.com\/blog\/wp-json\/wp\/v2\/comments?post=23795"}],"version-history":[{"count":2,"href":"https:\/\/www.arronhirst.com\/blog\/wp-json\/wp\/v2\/posts\/23795\/revisions"}],"predecessor-version":[{"id":23797,"href":"https:\/\/www.arronhirst.com\/blog\/wp-json\/wp\/v2\/posts\/23795\/revisions\/23797"}],"wp:attachment":[{"href":"https:\/\/www.arronhirst.com\/blog\/wp-json\/wp\/v2\/media?parent=23795"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.arronhirst.com\/blog\/wp-json\/wp\/v2\/categories?post=23795"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.arronhirst.com\/blog\/wp-json\/wp\/v2\/tags?post=23795"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}