AdMob Reveals iPhone Represents Just Under Half of All Global Smartphone Usage


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@9to5Mac is today reporting that @AdMob, now the world’s largest mobile advertising network, has released new data which reveals Apple’s iPhone handset as representing just under half of all global smartphone usage.

Alongside some pretty graphs, this new data also reveals that 30 per cent of first generation iPhone handsets are still in circulation, and being used on a regular basis.

The statistics released by the company are as follows:

Image courtesy of @9to5Mac via @AdMob

Three devices β€β€œ the iPhone 3GS (39 percent), second generation iPod touch (25 percent) and iPhone 3G (20 percent) β€β€œ generated 84 percent of total iPhone OS traffic. iPhone 3GS traffic share has increased from 30 percent in September 2009 to 39 percent in March 2010. The 1st Generation iPhone only generated 2 percent of iPhone OS requests in March 2010.

The two most recent versions of the iPhone OS generate 86% of the traffic. In March 2010, 44% of iPhone OS traffic came from devices running iPhone OS 3.1.3 and 42% from iPhone OS 3.1.2.

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