London based studio ustwoâ„¢ have just this second announced via Twitter that they’ve pushed the button to take @PositionApp, their application which allows both developers and App Store customers alike to see detailed ranking information of every application on the App Store, from FREE to £2.99.
The move comes as the company’s 3 month sponsorship deal with @AdMob, the largest ad network on the planet, ends. In the past the studio hasn’t held back when discussing the pricing of its applications, stating in February of this year that it thought the App Store’s ’59p’ price point was “as good as FREE”, causing the company to up the price of every app it had on the store to £1.19.
“The main problem quality developers are facing is that the App Store is fast becoming a pit of mediocracy simply because of price point. Consumers quite frankly have been spoilt and are becoming accustomed to lower prices and this is forcing developers to react accordingly. As far as we’re concerned 59p is as good as free, and that price suggests to me (the developer) that I don’t value what I’ve created. Something that’s taken months of effort to create, ongoing work to promote and taking into account Apple’s cut, all I’m left with after a sale is a lowly 49p ”“ the price of a Mars bar. And what does the user get for that? A highly polished slice of entertainment.
“At that price things just don’t add up. We are proud of what we have achieved and created; and we will no longer be forced to compete on price point alone. As of this day forward, we have raised the price of our first four paid apps from 59p to the new minimum standard £1.19 price point. This is our Braveheart moment. If people are not willing to pay at least £1.19, then why are we in this game?”
PositionApp™ is now available on the App Store for £2.99. (Although it may take a little while for the change to appear).
[via @Millsustwo and @PositionApp]
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