John Ternus had barely taken the reins at Apple before Wall Street had something to say about it.
On his first day as CEO, Apple’s stock jumped almost 3-percent.
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John Ternus Said “hello” — And the Internet Lost Its Mind
There are probably easier ways to introduce yourself to the world as the new CEO of Apple.
A carefully written statement. A polished video. Perhaps a photograph from One Apple Park Way with a suitably inspirational caption.
John Ternus had other ideas.
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Meet John Appleseed: Apple’s Longest-Serving Imaginary Customer
Before there was an iPhone customer, an Apple Pay customer or even a Siri contact, there was John Appleseed.
For years, Apple had a rather unusual recurring character hiding in plain sight.
He wasn’t an executive. He wasn’t a designer. He wasn’t an actor hired for an advert.
He was John Appleseed.
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A Time Capsule: Tim Cook’s Final Note to Apple
There are Apple memos, and then there are Apple memos that feel like they belong in a time capsule.
Tim Cook’s final note to Apple employees as CEO is one of those.
After all the product launches, keynotes, earnings calls, late-night rumours and those wonderfully predictable September moments of “one more thing…” — Cook has reached the end of his time in the CEO chair.
And rather than making the whole thing about himself, his final message is remarkably Apple in its tone: the company, the people and the work come first.
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