John Ternus has only been Apple CEO for a couple of weeks, and apparently he’s already figured out one of the most important parts of the job: always have the new iPhone on you.
(more…)Tag: foldable iPhone
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Apple’s New iPhone Duo Ad Is All About the ‘Art of the Fold’
There’s something very Apple about this new iPhone Duo ad.
Rather than spending a minute shouting about processors, megapixels or benchmark numbers, Apple is doing something much simpler: showing you what happens when an iPhone can change shape.
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The iPhone Fold Already Has a $20 Case
We’re getting very close to the point where the iPhone Fold — or iPhone Ultra, if Apple goes with the name we’ve been hearing — stops feeling like a rumour and starts feeling like something you could actually walk into a shop and buy.
And this might be my favourite example yet.
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Surprise and Shine: John Ternus Gets His First Big Apple Moment
There’s something slightly surreal about the next Apple event.
For years, September has meant one thing: a new iPhone, a familiar stage, a familiar voice, and usually a very familiar face standing in front of the giant Apple logo.
This time, however, there’s a new name at the top of the company.
John Ternus.
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