There was a time when an Apple announcement could genuinely stop you in your tracks.
Not because you had spent six months analysing blurry leaks on Twitter. Not because somebody had posted a CAD render showing exactly what the next iPhone would look like.
Because you simply didn’t know what was coming.
You’d sit down for an Apple keynote, the lights would go down, Steve Jobs would wander onto the stage, and for the next couple of hours you were along for the ride.
(more…)