Apple has another date circled on the calendar.
Greg Joswiak has just teased an October 13 launch with two very Apple words:
“Welcome home.”
(more…)There’s something slightly odd about the iPhone Duo footage from the Emmys.
When Apple’s new CEO pulled the unreleased iPhone Duo out of his jacket pocket and opened it up for the waiting press, the display looked… surprising.
(more…)There’s something about this iPhone Duo ad that feels… familiar.
Not because it looks exactly like an old Apple commercial. It doesn’t. The production is unmistakably modern, the product is brand new, and this is very much Apple in 2026.
But the feeling of it?
That feels a little bit like the Steve Jobs era.
(more…)Apple has officially unveiled the iPhone 18 Pro and iPhone 18 Pro Max, and while they might look familiar at first glance, there is quite a lot going on underneath that familiar Pro exterior.
(more…)For years, the foldable iPhone has felt like one of those products that Apple was always working on, but never quite ready to show us.
Now, just one day before Apple is expected to finally unveil it, Mark Gurman has revealed just how long that journey has actually been …
(more…)