Getting an iPhone Duo Might Be the Hard Part


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There’s a very real possibility that getting your hands on an iPhone Duo this October — is going to be considerably harder than just putting one in your shopping bag.

Apple has spent years getting very, very good at making iPhones. But iPhone Duo isn’t just another iPhone.

It folds.

That one little detail changes pretty much everything.

Apple

Apple is now producing a device with a folding display, a hinge, a completely different internal layout and a chassis that has to survive being opened and closed over and over again. It’s an entirely new manufacturing challenge — and Apple has never had to make an iPhone quite like this before.

Which makes the first few weeks particularly interesting.


Supply could get tight

Apple doesn’t necessarily need to sell out of iPhone Duo in seconds for availability to become a problem.

The Guardian

It just needs demand to be higher than the number of units ready to leave the factory.

And there’s a pretty good chance Apple will be cautious with production initially.

This is the first generation. The components are new. The manufacturing process is new. Apple will want to make sure everything is running smoothly before turning the production taps all the way open.

That could mean a very familiar Apple Store experience on October 16:

“Delivery: 2–3 weeks.”

Then 3–4 weeks.

Then suddenly you’re staring at November.


And that’s where things get fun

The people who have been waiting years for Apple to make a foldable finally have something they can actually buy.

There’s no concept video anymore.

No rumour.

No “maybe next year.”

It’s sitting on Apple’s website, complete with a preorder button.

So if the initial supply is relatively limited, as is now expected — and curiosity around the first foldable iPhone remains at fever pitch, those first few minutes of preorder day could count for a lot.

Especially if one particular configuration becomes the one everyone wants.

Apple will obviously ramp production as quickly as it can. This isn’t going to be some permanently scarce collector’s item.

But making the first generation of anything is going to be a challenge.

Apple is effectively learning how to make a foldable iPhone at scale while we’re all standing outside the shop waiting for one.


October 16 might not just be the day iPhone Duo goes on pre-sale.

It might also be the day we find out just how many Apple actually managed to physically make.

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One response to “Getting an iPhone Duo Might Be the Hard Part”

  1. […] The hardware might still be sitting in Apple Stores waiting for the October 16 pre-sale, and launch day. […]