Every Apple CEO eventually gets asked the same question in one form or another.
What’s next?
It’s an almost impossible question to answer at Apple because “next” can mean anything from a slightly thinner iPhone to an entirely new category of computing.
So, where do we go from here?
(more…)There was a time when an Apple announcement could genuinely stop you in your tracks.
Not because you had spent six months analysing blurry leaks on Twitter. Not because somebody had posted a CAD render showing exactly what the next iPhone would look like.
Because you simply didn’t know what was coming.
You’d sit down for an Apple keynote, the lights would go down, Steve Jobs would wander onto the stage, and for the next couple of hours you were along for the ride.
(more…)There are probably easier ways to introduce yourself to the world as the new CEO of Apple.
A carefully written statement. A polished video. Perhaps a photograph from One Apple Park Way with a suitably inspirational caption.
John Ternus had other ideas.
(more…)There was a time when discovering a great iPhone app felt like discovering a secret.
The App Store was still finding its feet. Developers were experimenting with what an app could actually be, Apple was figuring out how to curate this strange new ecosystem, and the rest of us were spending far too much time tapping through pages of tiny icons looking for something worth downloading.
And somewhere in the middle of all that was AppChase.net.
(more…)Apple has filed enough patents over the years to cover practically every idea imaginable.
Some become products. Some become features.
And some disappear into the enormous Apple filing cabinet, never to be seen again.
But every now and then, one catches your eye and makes you think: hang on, Apple might actually be onto something here.
(more…)There are rumours, and then there are rumours.
The latest one doing the rounds is that Apple is working on AirPods with tiny cameras built into them. Yes, cameras. In your ears …
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