The wait is over. iOS 27 is now available to download publicly.
Apple has officially released iOS 27 today, bringing the latest generation of iPhone software to everyone.
(more…)Tag: iPhone
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‘Smart Take’ Makes the iPhone Duo Feel Surprisingly Clever
The iPhone Duo has plenty of big, obvious tricks. It folds. It opens into something that feels much closer to a tablet. Its interface rearranges itself depending on how you’re holding it.
But one of the more interesting additions is actually much quieter: Smart Take.
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Apple’s New iPhone Duo Ad Is All About the ‘Art of the Fold’
There’s something very Apple about this new iPhone Duo ad.
Rather than spending a minute shouting about processors, megapixels or benchmark numbers, Apple is doing something much simpler: showing you what happens when an iPhone can change shape.
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The iPhone Air Makes the Duo Look Even Crazier
There’s something slightly hilarious about seeing the iPhone Air next to the iPhone Duo.
They’re both unmistakably iPhones, both built around Apple’s obsession with making hardware feel incredibly refined — but they’re going in completely opposite directions.
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iPhone Duo’s First TV Spot Feels Classically Apple
There’s something about this iPhone Duo ad that feels… familiar.
Not because it looks exactly like an old Apple commercial. It doesn’t. The production is unmistakably modern, the product is brand new, and this is very much Apple in 2026.
But the feeling of it?
That feels a little bit like the Steve Jobs era.
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