Tag: Marketing

  • Apple’s New iPhone Duo Ad Is All About the ‘Art of the Fold’

    There’s something very Apple about this new iPhone Duo ad.

    Rather than spending a minute shouting about processors, megapixels or benchmark numbers, Apple is doing something much simpler: showing you what happens when an iPhone can change shape.

    (more…)
  • Not Keen On iAds? Opt Out – [HOWTO]

    In April, Apple announced it would be moving into the advertising business by selling its own adverts for use with its iOS platform. They’re calling these ads iAds, and with $60M worth of committed sponsors looking to trial the new ad platform, its looking like iAds is going to be another hit for Apple. (more…)

  • What Should Apple Call The Next iPhone?

    Since the iPhone’s debut in January 2007, Apple has released a different revision of the device each year. While not all of these models have seen hardware changes, there’s one thing for certain, each new iPhone has had a different name.

    With Apple set to announce iPhone 4 at this years Worldwide Developers Conference in June, we pose the question; What should Apple call their next iPhone? (more…)