There’s one word in John Ternus’s latest memo that has caught my attention.
“Phenomenal.”
(more…)Tag: Apple
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Spigen May Have Just Given Us Another Clue About the iPhone Fold
The iPhone Fold has been one of those Apple rumours that just refuses to go away.
For years, we’ve been hearing that Apple is working on a foldable iPhone – and now that we’re getting closer to its expected arrival, the leaks are starting to feel a little more concrete.
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The iPhone Fold Might Be Even More Expensive Than We First Thought
Apple’s first foldable iPhone is getting very close to becoming a reality, and the latest leak has given us something rather important: a potential price tag.
And, well… you might want to sit down for this one.
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Why I Still Miss the Old App Store
There was a time when opening the App Store felt like opening a box of possibilities.
That probably sounds ridiculous now. We have access to millions of apps, most of which can be downloaded in seconds, updated automatically and, increasingly, do far more than the little pieces of software we were playing with back in 2008 ever could.
And yet, I still miss the old App Store.
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The Ternus Moonshot
Every Apple CEO eventually gets asked the same question in one form or another.
What’s next?
It’s an almost impossible question to answer at Apple because “next” can mean anything from a slightly thinner iPhone to an entirely new category of computing.
So, where do we go from here?
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Apple Used to Surprise Us
There was a time when an Apple announcement could genuinely stop you in your tracks.
Not because you had spent six months analysing blurry leaks on Twitter. Not because somebody had posted a CAD render showing exactly what the next iPhone would look like.
Because you simply didn’t know what was coming.
You’d sit down for an Apple keynote, the lights would go down, Steve Jobs would wander onto the stage, and for the next couple of hours you were along for the ride.
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John Ternus Said “hello” — And the Internet Lost Its Mind
There are probably easier ways to introduce yourself to the world as the new CEO of Apple.
A carefully written statement. A polished video. Perhaps a photograph from One Apple Park Way with a suitably inspirational caption.
John Ternus had other ideas.
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